Dear Readers,
As 2024 comes to an end, I want to take a moment to reflect on the incredible journey we’ve shared this year. It’s been a year full of growth, exciting opportunities, and memorable moments - all made possible because of you.
HIGHLIGHTS OF THE YEAR
Looking back, this past year has blessed me with moments and experiences that a younger Katarina would not have even dared to dream of. One of the most memorable experiences was collaborating with the International University of Monaco to attend a two-week course on etiquette, cross-cultural understanding, and luxury marketing. It was inspiring to connect with individuals from around the world in such a stunning and vibrant environment.
I was also thrilled to partner with the Monaco Yacht Show, where we dove into the world of luxury yachting and yachting etiquette. This collaboration brought together tradition and modern luxury, and I hope it gave you a fresh perspective on this fascinating lifestyle.
ASK KATARINA
This year, I launched the ASK KATARINA series to answer your etiquette questions in one place. Over 40 topics were covered, from table manners to handling tricky office situations. It’s been a joy to see how much the series has resonated with you, and I’m thrilled it’s become a valuable resource for so many.
CHALLENGES ALONG THE WAY
Running a small business isn’t always smooth sailing. There were moments this year when things didn’t go as planned, and I faced setbacks that tested my resilience. But every challenge taught me something valuable. When you stumble, you stand up, brush yourself off, and start again - this time a little wiser and stronger. These experiences have shaped me and the Katarina Etiquette brand, reminding me of the importance of perseverance and adaptability.
OUR COMMUNITY
Every step of this journey has been enriched by your support and engagement. Your thoughtful questions, encouraging feedback, and shared enthusiasm for the art of etiquette have been the heart of everything we do. You’ve helped create a community that values elegance, respect, and learning - and for that, I’m truly grateful.
LOOKING AHEAD
As we step into 2025, I’m excited about the possibilities that lie ahead. Some of our favourite projects will continue, and I’m also working on new and exciting ideas to share with you. I can’t wait to embark on another year of growth and connection together.
Thank you for making this year so special. Here’s to a bright and beautiful 2025 - together ❤️
Happy New Year, my dear etiquette enthusiasts.
Yours sincerely,
Katarina
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